| Summary: | 碩士 === 中臺科技大學 === 健康產業管理研究所 === 100 === The past studies indicated that relationship between customer participation and significant relationship between intensity, Although previous studies confirmed the relationship between involvement of the customer and the strength of the relationship, in the health industry, the relationship between customer engagement and customer loyalty are still unknow. This study aims to investigate customer engagement and customer loyalty relationship.
A survey was conducted in the study and 500 questionnaires were sent out to the consumer health industry in Taiwan. 226 questionnaires were returned and validated to be effective. To conduct data analysis using the t-test, one-way ANOVA, Pearson correlation analysis, and the hierarchical regression method.
The results showed: the relationship between customer participation and customer loyalty were positively related are both. Customers provide information and co-production are both significantly positively impact on attitude loyalty. The other side, co-production is significantly positively behavior loyalty. Suggestions reference are made for further study and practice.
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