A Study on Housing Market Development and Poduct Position in Kaohsiung City

• Main Authors: CHANG TI LINE, 張緹羚
• Other Authors: 蔣曉梅
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/73493255776291038683

碩士 === 正修科技大學 === 營建工程研究所 === 100 === Affect the price of housing in recent years the level of factors,one of the lots and the surrounding environment should be an important reason for such lots and nearby environmental conditions are quite satisfactory, even at the price be greater discount may not be able to win the favor of housing people. Housing prices by a few of the following factors: 1.Factors: on the lot, the convenience of traffic or not in today's busy society gradually highlight its importance, most people about three very tolerable commute time to one hour. 2.Environmental factors: in addition to lots of factors, other environmental factors is also consider one important factor, near schools, markets, parks, etc. 3.Equipment factors: The above two factors into consideration, then the requirements of comfort and convenience of living brought about by the ancillary facilities, First parking spaces, such as the attached parking spaces of their homes on the market acceptance of higher. Promote the quality of life of households, community management and providing home security, thus increasing the added value. Typically, the price gap is large, homebuyers will yield to the price factor and give up part of the environment, ancillary facilities and other requirements, such as the price gap is limited, the majority of homebuyers may be willing to spend a little money to meet their comfort expectations. Kaohsiung important regional domestic product positioning node, Fengshan District, Port, Jen Wu, Okayama District, the bridgehead zone area to explore this range, by product positioning literature, interviews with experts in the field, case studies, regulations, investigate, thus the base location survey and environmental characteristics formulated, however, found that the detailed plans for the case of existing regional urban design guidelines and regional land control provisions of. Partition due to the different regional use, floor area ratio, building coverage, the provisions are not consistent with the regional density also directly affects residential housing price market and product positioning. This study found that the following points: 1.Owners of the base planning and product positioning to push the case of behavior Base for planning in an interview that the owners priority base size, base environment, the use of partitions, floor area ratio, building coverage and front road width positioning considerations of priority products for convenient transportation "and" life functional school of convenience for the priority. 2.Positioning concept of space planning and product sales Interview owners selling proposition for the customers' needs considerations with the base of the characteristics of residential planning product content have small space, the floor number, Daping number; pairs of parking spaces or a single parking space; shop residential, elevator residential or general residential, etc., so that customers various choices of relatively direct impact on the cost of the developers' plans to build the case. 3.The practice of product positioning and market price trends Regional in actual cases, enabling designers to concept, design goals and prices due to regional different regulations have a direct impact on the residential products on the environment analysis.