The Influence of Difference Personal Characteristic and Life-Style to Consumer Behavior Study – An Empirical Study of Puppet Show

• Main Authors: Jhan, Shuwun, 詹舒雯
• Other Authors: Lee, Chicheng
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/13814271277421383052

碩士 === 正修科技大學 === 經營管理研究所 === 100 === After 2002, cultural industries are important plan in Taiwan development. The puppet show is traditional culture of Taiwan. Originally it was showed in outside. Now it has new film every week. Many Taiwanese think it can represent Taiwan. This research discussed that difference personal characteristic and life-style to consumer behavior study by puppet show of Taiwan . This research through cyberspace the puppet consumer usually used, in puppet activities and puppet store nearby sent questionnaires. A total of 341 questionnaires were distributed and 189 effective questionnaires returned. Based on statistical analysis, the obtain results and finding are as follows: 1. Most puppet consumers buy puppet productions because they love puppet and think those are worthy of collection. 2. In the personal characteristic, openness and neuroticism are not different influence in puppet consumer behavior. 3. In the personal characteristic, the higher of conscientiousness, puppet consumer buy puppet productions will think more items. 4. In the personal characteristic, the higher of extraversion, puppet consumer have many ways to take puppet informations and productions, and more to satisfied. 5. In the personal characteristic, the higher of agreeableness, puppet consumer will buy puppet productions more often, take puppet informations ways more, and more to satisfied. 6. The design of puppet productions are important .