Effects Of Fashion Symbol Exploring Benefits On Psycho-physiological Responses In College Students

• Main Authors: Hsia, Wenhsien, 夏文賢
• Other Authors: Yen, Ketien
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/53439427254278272045

碩士 === 正修科技大學 === 運動健康與休閒所 === 100 === Background: Customers construct self-class of goods branded by the cognitive consumption of fashion symbol. There are many activation of brain areas by visual stimulation. Purposes: To investigate the correlation between psychological characteristics of fashion and fashion symbol event related potentional in college students. Methods: 30 college students (15 males and 15 females, age 19-22 years old) were recruited. They finished the fashion cognitive questionnaire including fashion cognition, fashion literacy and fashion attitude. We monitored fashion symbol image events related potential. Results: There were significant correlation between the event related potential of watching fashion symbols reactions after 300 milliseconds (P3) and fashion cognition dimension (r=-.363, p=.049) fashion literacy dimension (r= -.376, p=.041). The fashion cognition, fashion literacy, fashion attitude, and P300 were significantly correlated in female, separately. Conclusions: fashion cognition correlate the fashion symbol concentration.