| Summary: | 碩士 === 正修科技大學 === 運動健康與休閒所 === 100 === The present study reports the findings of a quantitative survey investigated the service-quality satisfaction of visitor information center (VIC) from a tourists’ perspective. The research questionnaire was mainly developed based on the SERVQUAL which established by Parasuraman, Zeithaml and Berry (1988), and some other studies on service-quality satisfaction. Data are derived from 330 respondents belonging to two visitor information centers in Kaohsiung city and are analyzed using a structural equation modeling approach. Results of this study show that the measurement of service-quality satisfaction has good validity. These results also indicated that the measurement of service-quality satisfaction were extracted as the three factors, including “service tangibility”, “service comfort”, and “service friendliness”. Managerial implications of the study were discussed.
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