A Case Study of Alumni Relationship Management in a Private University in Taiwan.

• Main Authors: Shih-Lun Yen, 顏士綸
• Other Authors: 吳明泉
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/11043419910866741870

碩士 === 長榮大學 === 資訊管理學系碩士班 === 100 === Since the Alumni Relationship Management (ARM) inter-influences with the career development of alumni, most institutions consider it an important issue in their school administration and development. The issue becomes even more critical for private institutions in Taiwan for they, with less resource, tend to have more difficulties in implementing ARM. However, little research has coverage about ARM in Taiwan, and even less can be found to focus on feasible practices at the post-graduate stage. This research attempted to look for such feasible ARM practices by conducting a survey on the alumni of a private university with a questionnaire developed from theories of Customer Relationship Management (CRM).