The Effects Of Marketing Strategies On Customer Value Of An Enterprise – With Corporate Culture As The Moderator

碩士 === 長榮大學 === 國際企業學系碩士班 === 100 === With the rapidly economic development, the national income, living standard and consuming capacity are also promoted; both service quality and corporate image have become the key in consumer satisfaction. It is not easy to hold a space in the market and be agree...

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Bibliographic Details
Main Authors: Lin,Huiyao, 林暉堯
Other Authors: 謝介仁
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/20116050482332663459