The Analysis of Attractiveness and Progress Index of the Cultural and Creative efficiency in Taiwan Cities

• Main Authors: Chang,Huichuan, 張惠琄
• Other Authors: Ting, Chungte
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/51497243074453320391

碩士 === 長榮大學 === 企業管理學系碩士班 === 100 === In recent years, the cultural and creative industries in Taiwan have become two of its most popular industries. Increased tourism has also added to the amount of attention paid to the country, leading to the revitalization of its cultural and creative industries. This study uses the Context-dependent Data Envelopment Analysis (DEA) model to measure attractiveness and progress index of the cultural and creative efficiency in Taiwan cities. This study selected a number of firms, government grants, activity sessions and employment as input variables, and the revenues and attendance as output variables. The results show that the cultural and creative in Taiwan cities is divided into four levels, and we can calculate the relative attractiveness index and the relative progress index. In addition, we can use the cross-analysis through mean of the relative attractiveness and progress index to examine the best appropriate allocation of resources in Taiwan cities.