Applying Analytic Hierarchy Process and Delphi Method on the Analysis of Key Successful Factors for Insurance Service Agencies ── Taking NanShan Life Insurance Company as an example

• Main Authors: CHIU-FU-YUNG, 邱富勇
• Other Authors: Dr. WOU, YU-WEN
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/32950473088129975056

碩士 === 致理技術學院 === 服務業經營管理研究所 === 100 === I have been working in the insurance business for more than 20 years. I hope to generalize the key points in success for an agency from researching the crucial factors of the successful case studied agency. Reflecting my personal success and growing course, I can generalize the successful factors of an agency from the practical aspect. The subject of this research is the agencies of the north district of Nan Shan Life. According to the results of the above mentioned purpose, I composed a research questionnaire and analyzed it with Delphi method and AHP method so as to conclude the key factors for a successful agency. The results can be provided to the supervisors who want to set up his/her agency as the references to measure whether they have the criteria to do so. Also, this can be provided to the case studied company for references in cultivating and finding talents when developing agencies.