The Effect of Organizational Cultural Implementation and Shaping – The Case of Wanwan Corporation Invest San Want Hotel

• Main Authors: Chen,Li-Long, 陳俐蓉
• Other Authors: Dr. Chang,Hong-Yuan
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/20828521194987258265

碩士 === 致理技術學院 === 服務業經營管理研究所 === 100 === Effects of global collaboration supply chain recombination and division of labor, manufacturing of Taiwan changes the deployment model , towards the direction of strengthening the development of design or service; and Try to find other profit models. In addition, Taiwan's domestic output accounted has more than 70% of GDP, service industry will become the main economic growth in Taiwan, include servitization or diversifying entry into service industries. Service has became the main strategy of manufacturing industry. This research using the organizational culture, In order to explore manufacturing industrial diversification service industrial, the affects of business model and management Style, analysis the relationship between organizational culture and organizational effectiveness. In this study, the case of Wanwan corporation invest San Want Hotel, application the method of document Analysis and In-depth interview establishment the research, Trying to understand how’s the management mechanism of San Want Hotel which one who has a manufacturing background? Attempt to organizational culture and organizational effectiveness to explore the industrial development and the viability of strategic. Finally, the conclusion to analyze the process diversification of Wanwan, we derive San Want Hotel was facing into ineffective organizational culture, problems of organizational adjustment and organizational effectiveness appeared contraction.