The Resource Allocation Model for Promoting the Operational Performance of Aviation Industry

• Main Authors: Hsieh Hang Jou, 謝漢柔
• Other Authors: Ling-Fenf Hsieh
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/02318992975384114677

碩士 === 中華大學 === 科技管理學系碩士班 === 100 === Taiwan's consumption pattern has followed sustained economic development, passengers demand has been an integral part for leisure and tourism industry. The Executive Yuan proposed new industry development strategy for Taiwan, in order to become an important tourist destination for East Asian tourist traffic transit center. Taiwan is surrounded by the oceans, foreign tourism traffic in particular all rely on aviation. Since the opening up of cross-strait direct links form 2008, tourist destination choosing become more convenient and diverse, the competition and growth strategies of the air transport industry have become careful consideration for Taiwan airlines. According to Tourism Bureau statistics show in 2011, the total number of visitors amounted to 4,139 million tourists in Taiwan airport, also, the average of daily passengers would be 113,000. This is representing a growth of 49 percent over the year 2010. The strait routes visitors are already 7.16 million passengers which representing the increase of 22.9 % than 2010. The various routes growing, the air transport industry has a high degree to the sinking capital, and the output has no store characteristics. Therefore, this research is by the performance evaluation point of view, to discuss facing of fluctuations in global climate and economic change for transport industry, how they effectively control costs, transportation schedules to avoid waste of internal operational tools to achieve energy use efficiency also carbon reduction. This research applied the slack - (Slacks-Based Measure, SBM) to find out the biggest room for improvement in its operating performance, also, applied the allocation efficiency model (Allocation Efficiency Model) to seek the most appropriate resources configuration adjustments. In order to investigate the air transport industry performances of production efficiency, marketing efficiency and transmission efficiency, the exponential smoothing method is applied to facilitate the air transport industry in the face of environment change resulting in changes in demand which can provide sufficient resources to the optimum configuration information.