Measuring Motivations, Satisfaction of Performance and Challenges of International Travel Fair: Perspectives from Taiwanese-owned and International Carriers

碩士 === 中華科技大學 === 航空運輸研究所在職專班 === 100 === According to the literature review, the management and performance of trade shows has gradually received more attention for different industries. However, the shortage of research in international travel fair (ITF) as a sample empowers this paper to furtherm...

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Bibliographic Details
Main Authors: Liao, Yi Fang, 廖儀芳
Other Authors: Ho, Shyue-Yung
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/64362400998505533377