The Relationship among Ethical Leadership, Compensation Security and Ethical Behavior

• Main Authors: Shao Chi Lu, 呂紹祺
• Other Authors: I. C. Lee
• Format: Others
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/51459737036333399018

碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 100 === This study examined the relationship between ethical leadership and ethical behavior in which compensation security as moderator. Respondents were collected from those front line domestic medical sales representatives. 287 usable data was obtained through questionnaire. Results indicated that both ethical leadership and compensation security is positively related to ethical behavior. In the moderating effect, we found that the impact of ethical leadership on ethical behavior was not moderated by compensation security. This study suggests that if the organization expected to enhance employee ethical cognition for meet the code of marketing practices. Except the leader must lead by example to create the ethical climate, the pay systems are also play an important role. When medical sales representatives have a sense of security to salaries, they may have ethical courage to comply with the commercial standard and try to exclude the requirements of customers that don＇t meet the commercial standards. When organizations comply with commercial standards, customers won＇t raise some unreasonable requirements, so that the trade in medical market could become more moral and the communication between medical sales representatives and doctors will become more professional.