| Summary: | 碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 100 === This study examined the relationship between ethical leadership and ethical
behavior in which compensation security as moderator. Respondents were
collected from those front line domestic medical sales representatives. 287 usable
data was obtained through questionnaire.
Results indicated that both ethical leadership and compensation security is
positively related to ethical behavior. In the moderating effect, we found that
the impact of ethical leadership on ethical behavior was not moderated by
compensation security.
This study suggests that if the organization expected to enhance employee
ethical cognition for meet the code of marketing practices. Except the leader
must lead by example to create the ethical climate, the pay systems are also play
an important role. When medical sales representatives have a sense of security
to salaries, they may have ethical courage to comply with the commercial
standard and try to exclude the requirements of customers that don＇t meet the
commercial standards. When organizations comply with commercial standards,
customers won＇t raise some unreasonable requirements, so that the trade in
medical market could become more moral and the communication between
medical sales representatives and doctors will become more professional.
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