| Summary: | 碩士 === 長庚大學 === 管理學院碩士學位學程在職專班資訊管理組 === 100 === While the range of RFID applications is increasingly wider, the RFID applications in the oil retail sector are just in their early stages of development. Due to fierce competition in the domestic oil market and the changing spending habits of the general public, the oil retail sector has developed diversified services in response. Therefore, it has become a major challenge faced by business operators as how to simplify field operations and bolster consumer convenience while conducting marketing management and rendering customer services.
Conducting a case study in some gas station, this study, through analysis of UML modeling, identifies the embarrassing problems commonly incurred by business operators when it comes to the distribution and exchange of membership reward points. The membership reward points system (MRPS) is developed through a prototyping development model, taking the advantage of the simplicity and convenience of the RFID technology to solve relevant issues incurred by those business operators. Then, assuming that popularity and acceptance of membership reward points will be elevated through the use of one multi-functional smart card, this study chooses the Easy Card, one of the most prominent and widely-circulated RFID carriers, in order to reduce the costs of card issuing and lessen the burden of cardholders inundated by stacks of cards.
Simplifying the field operations, the RFID technology not only improves the process efficiency by approximately 50%, but also protects the rights and interests of consumers from the very beginning and fully avoids customer complaints about redistribution of membership reward points.
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