| Summary: | 碩士 === 長庚大學 === 資訊管理學系 === 100 === In this study, using the questionnaires to do the survey so as to realize the relations among four aspects, price, inertia, customer satisfaction and customer loyalty included. Furthermore, the author had issued 302 questionnaires in total, and there were 279 effective questionnaires. The data were analyzed by SPSS 12.0. The following are the results that the datum demonstrate right after analyzed by cross analysis, one way ANOVA, and Pearson’s correlation.
The main results of this study:
(1)There is a positive correlation between price and customer loyalty.
(2)There is a positive correlation between price and customer satisfaction.
(3)There is a positive correlation between inertia and customer satisfaction.
(4) There is a positive correlation between inertia and customer loyalty.
(5) There is a positive correlation between customer satisfaction and customer loyalty.
(6)There are several significant differences in four variables of consumer's sex, age, and occupation.
As the degree of customer satisfaction and inertia rise up, the degree of customer loyalty will rise relatively. Thus, the more pleasing products that the manufactories of disposable contact lenses offer to customers, the more customary of customer’s purchasing it will enhance. This can help maintain customer loyalty.
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