An Effectiveness Assessment Study of Sport Experience Coupon Program
碩士 === 國立中正大學 === 運動與休閒教育研究所 === 100 === By exploring the influence of the sport experience program coupon on the college students taking part in the games held by Chinese Professional Baseball League in the light of the Theory of Planned Behavior and the Consumption Behavior, this study aims, first...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90049440045094203425 |