The Effect of Recommendation Agents on Compromise Effect
碩士 === 國立中正大學 === 行銷管理研究所 === 100 === This study aimed to explore whether the compromise effect will happen when consumers using the recommendation agent. By the experimental method, we investigate the impact of the recommendation agent for consumers’ decision-making behavior, whether the compromise...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83859302123526300542 |