How user community can benefit companies
碩士 === 國立中正大學 === 行銷管理研究所 === 100 === As mentioned in C.K. Prahalad’s book “The Future of Competition”, more and more business activities are through consumer involvement and co-create values with consumers. How to operate user communities and create more value through the panel has become an import...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97246476553211356984 |