| Summary: | 碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 100 === In this study, the continued use intention of the new push technology RSS was explored. The seeking and collecting of wanted or specific information about non-work tasks were implemented, in the context of information overload internet environment. Through literature reviewed and summarized, the task-technology fit model as main structure, which combined the innovation diffusion theory and information systems success model, and referred to the related constructs of intelligent agents, the integrated model of this study was constructed.
From the study model, the fits of RSS technology and information gathering tasks, the satisfaction and continuance intention through the actual usage were explored. And through questionnaires, statistical analysis, the "perceptions about RSS" and "inherent nature of RSS of "RSS technology characteristics" as well as "task-technology fit (TTF)", "utilization" and "satisfaction" were the important antecedent factors of the RSS "continuance intention". And the personal innovativeness in information technology (PIIT) didn’t moderately or directly affect the relationship of TTF and "utilization". We believe that the study can bring academia aspects of empirical in push technologies. It can also bring us the implications, RSS works as the e-commerce or internet marketing tools for practice.
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