A Study On The Operation Performance And Development Strategy Of Agricultural Bank Of Taiwan

• Main Authors: Chuang,Tzukai, 莊子凱
• Other Authors: Cheng,Leeyoung
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/90719531558831364019

碩士 === 國立中正大學 === 財務金融研究所 === 100 === The Agricultural Finance Laws is launched in 2004. It set up Bureau of Agricultural Finance and Agricultural Bank of Taiwan to coach the farmers’ and fishermen’s association credit department. The study found that Agricultural Bank of Taiwan is helpful for the efficiency farmers’ and fishermen’s association credit department. By adopting the CAMELS rating system in measuring performance, the result indicates that the worse the performance of Agricultural Bank of Taiwan. This study seeks to analyze the external environment of the financial industry and examine its internal environment according to Porter’s Five Force Analysis, Andrews’ SWOT Analysis and Weihrich’s SWOT matrix Analysis. Finally, this study tries to develop some competitive strategies for Agricultural Bank of Taiwan, in hope of providing its with related information for major decision making and improve the validity and properness of its future management strategies formulation. In conclusion, the study suggests seven significant items for the Agricultural Bank of Taiwan： releases the stock, set up more branches, reinforce the performance of capital application, strengthening risk management, integrate the common marketing, agricultural financialization and request trust institution investment.