| Summary: | 碩士 === 國立中正大學 === 企業管理研究所 === 100 === Interorganizational defamation is common phenomena used by organizations to attach their competitors for various purposes. Relevant issues have been widely discussed in the law area, and applications of such strategy can be easily found in legal documents or on newspapers in our daily life. However, little research has examined the influences of using defamation strategies in the personnel recruitment area. In the present study, we tries to explore the insights of one commonly used defamation strategy, rival handicapping, and the relationship among three rival handicapping tactics (i.e., product disparagement, vilification, and out-casting) and important recruitment outcomes. The results showed that product disparagement and vilification were negatively related to organizational attractiveness, application intention and recruitment outcome (combined organizational attractiveness and application intention). However, we also found that out-casting was surprisingly not significant associated with any of the recruitment outcomes.
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