The Influence Of Position Effects And Congruence Of Oline Advertising On Brand Recall And Recognition
碩士 === 國立中正大學 === 企業管理研究所 === 100 === The growth of broadband penetration rate means that online advertising will reach more consumers and the network gradually become the important platform of advertisers. In addition, the growth of internet advertising also demonstrates the importance and great po...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98882776568569982385 |