Competitiveness Analysis Between Taiwan's and German's SMEs-The Case of L Company

• Main Authors: Chiang, Ying I, 江英儀
• Other Authors: Liu, Ya Chiu
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/49378960204550252180

碩士 === 國立中正大學 === 企業管理研究所 === 100 === SMEs have been Taiwan's important foundation of economic development. Mainland China takes advantage of cheap labor, tax incentives and other advantages to grab lots of business from Taiwan, that makes fierce price competition in recent years. Take look of Germany, the major industrial country, from the sick man of Europe after the reunification of Germany, to return to great position of the world. Many small and medium enterprises stand at the leading position in their respective fields, some companies get more than 90% global market share. Those figures motive me to study this thesis. Due to the former German ex-prime minister Schroeder and successor Mekel, take series of measures, including the “2010 Programme of Action”,” The Hartz Concept”, and “Flextime”. Those measures made Germany rapid rise from World War I, World War II, and the German reunification. Germany has become the fourth largest economy in the world. Germany got rid of the burden of welfare state policies, and put important national resource to promote employment and increase labor policy. Germany has no fear of the financial crisis and the debt crisis in Europe. It became the Europe's leading country. So-called "Hidden Champions" company means that the market share in the first or second position, annual turnover generally not more than $10 billion, and reputation often low or non-publicly traded companies. Such companies have driven development of Germany's export and economy, and become the major part of economic growth in Germany. The study found that they have seven business strategies, including business goals, marketing strategies, customer relationships, competitive advantage, core technology, corporate culture, and the leaders. In order to let enterprises make sustainable development and get rid of price competition. Taiwan's SMEs need core competitiveness, and use strategy of "Hidden Champions". We get six conclusions, include corporate governance instead of family governance, retention of employee plan, product improvement instead of cost reduction, non-public trade, maintain the optimal scale for SMEs. Those conclusions can become the strategies of this company and also provide to similar Taiwan SMEs.