| Summary: | 碩士 === 真理大學 === 資訊應用學系碩士班 === 100 === Today's society people busy with work, lifestyle changes, eating out opportunities to change a lot, not good eating habits and high fine food heat a variety of factors such as excessive intake of people's health status problems. The leading cause of death due to chronic deterioration of and caused by the disease, the proportion of more than Eighty Percent, excluding accidents and self-suicide, concepts by the great importance to the concept of domestic health concept concepts and health care meaning knowledge, coupled with Taiwan's social population has been towards an aging trend, the market flourished buy health food trend. But the relative increase in the socio-economic growth and national income, coupled with educational attainment improve the frequent and personal interaction, and other factors, today's consumption patterns change, the biotechnology health products booming, resulting in the value of market demand and consumption up continue to increase.
This study focused on consumers in the health food industry in the biotechnology will affect the marketing of consumer healthcare products, the extent of sea hibiscus product awareness and features feel will have an impact on our health. Biotech health food industry through the results of this study provide recommendations on marketing strategies, and adjust the marketing resources to facilitate its future consumer objects inexpensive, good effect of biotech health food. In addition, People for their own health care, effective strategies and research reference.
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