| Summary: | 碩士 === 元智大學 === 企業管理與服務科學學程 === 99 === The emergent of smartphone has changed the competitive landscape of the mobile industry. This research used longitudinal study to observe the evolutional development in the smartphones industry in United States (US), using secondary data and records to analyze the trends. The sources of data mainly come from marketing reports and mobile’s manual of the manufacturers from 1998 till 2010, other sources including mobile’s specifications and other complimentary information. These data is used to verify the consistency between innovation related theories and reality. The finding of this research showed that iPhone is the beacon product in the Smartphone industry in US, and here is no dominant design in the US market so far due to three major domain innovations, which are operating systems, input methods, and form designs. The emergent of iPhone has caused the technology to converge, changing the smartphone’s user interface.
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