The advertising in print media: the constitution of verbal and visual rhetoric in Time Magazine

碩士 === 元智大學 === 應用外語學系 === 99 === Nowadays, a great number of articles embark on studying the usage of visual device in advertising. Further, more and more researchers attempt to deal with the interrelationship between verbal and visual performance in advertising. However, less attention has been pa...

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Bibliographic Details
Main Authors: Zheng-Hung Ke, 柯政宏
Other Authors: Shu-Chang Lin
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/88664960633175655991

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