FROM ONLINE EXPERIENTIAL MARKETING TO PHYSICAL CONSUMPTION BEHAVIOUR-A CASE STUDY IN RESTAURANT CITY ON FACEBOOK
碩士 === 元智大學 === 資訊社會學碩士學位學程 === 99 === More and More internet users log in social network sites every day. The world’s largest social network site, Facebook, has all kinds of game-based applications loved by the users. The Experiential Marketing activities have been created on Facebook and integrate...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78331365839834420144 |