A study of the effects of SMS marketing strategies

碩士 === 元智大學 === 經營管理碩士在職專班 === 99 === With the popularity and the liberalization of mobile telecommunication, there are more and more electronic communications products being designed and published. “Cell phones” come to be necessary in our life. As a result, cell phones also gradually become an...

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Bibliographic Details
Main Authors: Hung-Pin Tseng, 曾竑賓
Other Authors: 廖淑伶
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/34126783236794688733

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