| Summary: | 碩士 === 元智大學 === 經營管理碩士在職專班 === 99 === The object of study is based on small and medium-sized printing company in Taiwan – A case study of R&B printing company. According with Chesbrough & Rosenbloom (2003) proposes the business model to survey this company who experience around fifty years from an initial stage to now. We try to analyze what is advantage of the managements in growth stage, problem of the managements in mature stage and how utilize transformation strategy to avoid entering the decline stage.
An enterprise promotes their competitiveness in business that is accumulating experience, owning property inside, complementary resource in outside. However, when the printing industry face the problem of demanded drop in the market, it is easy to come into being low-price segment if the enterprise just maintains their technology innovation without others. We think if the enterprise develops transformation in management and find out the differentiation in business model with their competitor that will be created the operation advantage maximization goals. Research analysis showed that, the enterprise can focus the market and put into serious money in growth stage. Plan a transformation strategy in mature stage for 「product transformation」, such as promotes core value and product variety. Plan s transformation in decline stage for「management transformation」such as strategic alliance from the similar with industry, diversification, change the target market and help their client to design the products in order to promote feature.
|
|---|
