Incubation for Future Growth by Sustainable Competitive Advantages – A Case Study of T Company

• Main Authors: Pei-Fen Chu, 祝佩芬
• Other Authors: Heng-Yih Liu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/80490673929351432439

碩士 === 元智大學 === 經營管理碩士在職專班 === 99 === This study attempts to explore incubation growth strategy of a company by nurturing and leveraging its core competencies in order to keep sustainable competitive advantages in this knowledge based economy. Comparing with the target marketing concept, we introduce the filtering marketing concept of how to take the advantages of venture capital as the new customer development strategy. Meanwhile, by adding on the concept of real options as well as partnership relationship as part of the company’s strategies, we found the growth cycle of T company as the good example of core competence based strategy. This is a qualitative case study by semi-structured interviews with top managers, customers, consultant and sales representative of T company to collect the data for analysis. And compare with the relative theory to understand and explore the facts of the company to achieve the triangulation. Hopefully to provide a good business model to the Taiwan’s manufacturing industry by this case study.