| Summary: | 碩士 === 元智大學 === 國際企業學程 === 99 === In connect with Taiwan outbound tourists, this thesis probe into the cause of the key factors that affect travel willingness of outbound tourists. To view the data of Taiwan tourism bureau, inbound data are recorded by the purpose, such as visiting relatives, business or tourism. However, outbound data are not. Therefore, the thesis infer reasonable that not all of the outbound tourists are travel tourists. Maybe some of them are business traveler. In the view of this, the thesis uses the regression model to exam the relationship between Taiwan outbound tourists and bilateral trade. Due to the data of Taiwan tourism bureau, the destinations for Taiwan outbound tourists are focus on three to four countries, these countries occupied more than fifty percent of total outbound tourists. The thesis adapts these specific and representative countries to exam the relationship. The empirical results show that bilateral trade is not significant to most of countries and infer that business traveler are mainly going to emerging countries such as Vietnam. Moreover, distance and income are mainly significant to the country which is too far away from Taiwan and too expensive for Taiwan tourists.
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