Strategic Orientation, New Product Launch Strategy, and New Product Performance
碩士 === 元智大學 === 國際企業學程 === 99 === This thesis explores the affection of four strategic orientations on new product launch strategy and new product performance. The four strategic orientations including resource orientation, market orientation, technology orientation and entrepreneurial orientation a...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64162784462445853156 |