| Summary: | 碩士 === 元智大學 === 社會暨政策科學學系 === 99 === Though the convenience store’s collection point’s activity has had six years, still have the consumers continue to show their enthusiasm of collecting the point. This is on earth the complimentary is so attractive, or they think the complimentary is the extra profit and to be unwilling to throw away. If the leading roles change to the infant children, what is their reaction of the complimentary of the collection point? The children in the convenience store’s market, though their consumer price isn’t high, by the way of asking their parents to buy, they’ve already contributed the triumph of convenience store.
This research via the complimentary for the intermediary variable, and seek the relation of the complimentary and the consumer behavior. The research adopted questionnaire survey method. The study sends out 486 copies of questionnaires to the teachers and 456 copies are valid and the response rate is 93.8%. The data was analyzed by the statistic methods of descriptive statistics, x²-test, t-test, One-way ANOVA, and Spearman''s rank correlation.
The conclusions of the search are as follows.
1. The primary school children’s feature of the tactical people who collect point:
The convenient store’s patron who has pocket money every week, his feeling of collection point’s value is higher than general children; the attraction of the collection point’s activity also is higher than general children. The convenient store’s cute complimentary gift can urge him to do that action.
2. The primary school children’s feature of the active people who collect point:
The pocket money amount "above $ 100" and "between $ 50 and $ 100 worth of" primary school children, the student who often goes to convenient store, the relativity of the collection point behavior and the cute, cartoon characteristic’s feature are bigger.
3. The primary school children’s feature of the rational people who collect point:
The girl is much higher than the boy (collection point’s rate). The relativity of the collection point’s behavior and the complimentary which is functional and puzzle are bigger.
4. The elementary school student identifies the most about the consumer
behavior of the rational collection point activity.
5. The elementary student like the most is the complimentary which has function.
According to the above results, the study regards to the parents’ suggestion as below:
1. Give the correct view of pocket money to children.
2. Parents can help children collect the goods properly.
The study with regards to the business’ suggestion:
1. Gifts can add more designing cute, cartoon or other functional features onit.
2. May expand the marking strategic alliance.
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