Examining the relationships among Heritage destination image, recreation experience and perceived authenticity: The case study of Shenghsing recreation area
碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 99 === The tourist heritage tourism of destination image, recreation experience, and perceived authenticity of tourists were examined in this study at the Shenghsing recreation area. The questionnaires survey was conducted from November 27, 2010 to January 24, 2011...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53845303040229279509 |
| Summary: | 碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 99 === The tourist heritage tourism of destination image, recreation experience, and perceived authenticity of tourists were examined in this study at the Shenghsing recreation area. The questionnaires survey was conducted from November 27, 2010 to January 24, 2011. With systematic sampling method (1 tourist out of every 10 was sampled) a total of 558 valid questionnaires were collected. All the descriptive statistics were analyzed with SPSS 12.0. Structural equation modeling was employed to examine the causal relationships between destination image, recreation experience and perceived authenticity to LISREL 8.70. The results showed the sampling data of study and an acceptable model to the goodness of fit statistics. Finally, managerial implications and future research directions are suggested for heritage tourism.
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