Investigating knowledge sharing behavior from the perspectives of social capital and multi-motives - based on the case of Ask Yahoo!

• Main Authors: Yu-Wen Lo, 羅昱文
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/54687644333104324992

碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 99 === Due to the rapid developments of internet and Web 2.0, traditional face-to-face knowledge sharing activities has expanded to online platforms. In order to make most to their members, vigorous knowledge sharing is an essential activity. Consequently, knowledge sharing behaviors of these knowledge sharing platforms have been an important research issue. This study chooses Yahoo ASK! as a research platform, after extensive literature review, a knowledge sharing model is constructed bases on social capital and multi-motives theories to explore critical factors influencing knowledge sharing behaviors. An internet survey was conducted to validate the proposed model. For 308 valid samples, SPSS was used for descriptive statistics and SmartPLS for testing measurement and structural models. Major research findings can be described as: (1) social capital does not show significant effect on knowledge sharing-related attitudes, (2) multi-motives significant affect knowledge sharing-related attitudes, and (3) knowledge sharing-related attitudes significant affect loyalty-related intentions. Managerial implications on academic as well as practice are then analyzed and practical guidelines for improving the knowledge sharing intentions of members of knowledge sharing platforms are recommended.