The Moderating Effect of Fear of Negative Evaluation on Social Network Behavior – A Case of PLURK
碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 99 === This research want to discuss the users with different locus of control personality’s post behavior will be moderate by fear of negative evaluation or not. Research result shows the fear of negative evaluation will moderate the relationship between behavior i...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/06533546685999129381 |
| Summary: | 碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 99 === This research want to discuss the users with different locus of control personality’s post behavior will be moderate by fear of negative evaluation or not.
Research result shows the fear of negative evaluation will moderate the relationship between behavior intention and behavior with internal locus of control personality and external locus of control personality. The result also shows the fear of negative evaluation will moderate the relationship between attitude and behavior intention with external locus of control personality. This research want make suggestion to help social network sites to increase user participation.
|
|---|