The Classical Conditioning Effect of Fear Appeal Advertisement─ Based on Assimilation-Contrast Theory
碩士 === 雲林科技大學 === 國際企業管理研究所 === 99 === There are many researches about fear appeal advertisement but not many of them discussed about the conditioning effect. In recent years, climate anomalies occurred globally and related disasters frequently take places that forces people to pay more attention to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39852531945860234222 |