Using Organizational Purchase Model to Discuss the PurchaseBehaviors-Electrical Machinery Technicians

• Main Authors: Ching-Chien Chiu, 邱敬謙
• Other Authors: Ken Yun
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/94924189349978341512

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 99 === Energy Saving and Carbon Reduction are the main energy policies in the advanced countries. Whether energy saving could be successfully promoted or not, it has to do with the purchaser’s cognitions and attitudes. The application of intelligent energy saving integration can reduce approximately the quintuple CO2 of ICT output and the prominent effects by using cautious system design, operation management and the operation of automatic equipment which controlling massive energy costing product, high popularization and high utility rate of equipment. This study seeks to investigate organization’s motive and the purchase behaviors for adopting Intelligent Energy Network service. Moreover, this study also uses organizational purchase model as the frame theory. It considers the purchasing condition in the intelligent energy saving market and analyses the factors which affect organization purchase behaviors. We interview the technical specialist who has been participated in the development planning and design of Intelligent Energy Network (iEN) service, and have real experiences in Construction Company, Architect, Electrical machinery technician, supplier, the equipment of the construction company and resident’s demand. Therefore, we proposed the specialist’s opinions. The following are the results of analysis: 1. iEN has energy saving and the effect of cost-benefit operation in the long-term: Using iEN in building, the initial constructional costs which include air conditioner and lighting equipment. The constructional expense will be break even within 3 years, iii and iEN has economical effect to economize on expense over 3 years in future. 2. We have more considerate and careful attitudes in dealing with iEN information: Selecting products by word-of-mouth, supplier must operate for long terms. 3. iEN is the integrated hi-tech products, and it apt to learn and use: The Hi-tech products of Perceived Usefulness-PU and Perceived Ease of Use-PEOU would make the behavioral intention of purchasing. 4. The purchase center’s decisions are different from each organization. 5. The suggestion for the current market is to adopt the synthetic benefits as the benchmark in order to avoiding the business conflicts.