A Study of the Relationship among Dynamic Capabilities, Brand Orientation and Performance
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 99 === Recently, the issue of brand orientation is more and more popular. However, previous studies on the theory and measurement scales of brand orientation are limited. For the reason, this paper tries to explore the relationship among dynamic capabilities (DC), br...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34647837131392425731 |