The Relationship among University Library Service Quality, Brand Image and Loyalty: An Example of Yu Da University
碩士 === 育達商業科技大學 === 企業管理所 === 99 === Service quality and loyalty marketing concepts in the field has always been a very hot topic, many of the industry all by improving service quality to maintain the customer loyalty for a higher profit, the university library, such as the ability to improve studen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88559225123796191274 |