Purchasing Behavior and Characteristics of Elder Consumers During One-Day Tour

• Main Authors: ZHANG,ZHEN-ZHE, 張振哲
• Other Authors: LIU,JIN-WEI
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/28398456713593968862

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 99 === Withing the increase of the elderly population, traveling programs designed especially for them has become a key market. In this study, we emphasize on the elderly spending behavior as traveling. The inclusion of participator: One day tour, all the participants are over 60 years old.This study discussed the elders' motivation of spending, how they get the information and if they are satisfied with the items they purchased or not. The analyze used the questionnaire and the tool of statistical quantification.Then analyzed the effect of each subject for research.Total 450 questionnaires and the effectiveness are 411.Some important results after analyging are followed as： Result: 1.They buy with autonomy and highly economic independence. 2.Household goods take the most part of what they purchased. 3.There is a impact effect from their friends, tour guide and the commercials. 4.They are satisfied with the quality of the products but dissatisfied with the returning and changing system. 5.There's no spending behaviors difference in different genders and marital status. 6.he difference in education and traveling experience leads to different spending behavior patterns.