| Summary: | 碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 99 === In the most recent years, the government positively advocates agenda regarding energy conservation. On the other hand, consumers who conscious for environmental protection, improving on life quality and pursuing physical health as well as the way to keep their body in good condition are significantly increasing. Under this uprising trend, consumers inevitably paying more attention on issues of environment conservation and physical health which are the motives drive consumers to buy organic food. Consumers make their decisions for the most suitable organic food channels depending on their lifestyles and preferences.
To be specific, the research aims to achieve the following research objectives: To studies the effects of the consumers’ lifestyle to buying behavior. .
This research discloses that female take the large part within customers of organic products. The age of those customers mostly in between 41 to 50 year-old. Other notable indications from different facet as most of those customers already married and raising their own children. Relevant agenda consisting environment and organic foods also be more acceptable to people have better educational background as most of the customers graduated from colleges and universities. As for occupation of customers, service industry takes the largest proportion. Average income per month locates in between TWD 30,001 and 40,000. Most people we discuss here have no particular religious.
Consumers’ lifestyles can bring obvious influence on choosing channels for their purchasing. People remain a healthier lifestyle, consistency on exercise and preference to purchase products under well-known brands with good quality and used to have a plan before purchasing are intend to choose physical channel. In contrast, people interest in pursuing fashion and newness and obtain the new information through media are more incline to choose virtual channel. .
Therefore, consumers’ lifestyles been proved closely connect to motives, frequency and budget of purchasing. .
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