THE EFFECT OF BRAND ALLIANCE AND BRAND EQUITY ON CONSUMER PURCHASE INTENTION: USING PROMOTION AS A MODERATOR
碩士 === 大同大學 === 事業經營學系(所) === 99 === Global market expands constantly, but economical power lay on some big corporations and small corporations only can fight with others alone. If the small corporations corporate with each other, they can find the survival way under the competitive environment. Hen...
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| Format: | Others |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36464224132188435182 |