THE INFLUENCE OF BRAND CONSPICOUSNESS AND ATTITUDE FUNCTION ON PURCHASE INTENTION OF COUNTERFEIT LUXURY GOODS - WITH CONFORMITY AND MORAL BELIEF AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 99 === A counterfeit is an imitation, usually one that is made with the intent of fraudulently passing it off as genuine. With the popularity of luxury life, more and more people like to buy luxury goods to represent their status; this study aims to have a better unders...
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| Format: | Others |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33092403367267866737 |