| Summary: | 碩士 === 大同大學 === 工業設計學系(所) === 99 === This research aims to study the feasible application of decorative imagery in the design of earphones. There are four main parts in this research:
(1) First, specific daily life examples relevant to decorative imagery are collected to generalize the conceptual structure of decorative imagery.
(2) Then, design tactics are obtained based on the sub-concepts of decorative imagery for individuality expression.
(3) A variety of design tactics are employed in the design of earphones, and imagery tests are carried out so as to analyze the structure of decorative imagery and the corresponding relationship between test samples and individuality expression.
(4) At last, Multi-regression Analysis method is employed to investigate how the decorative imagery for individuality expression affects “preferences.”
The research results are elaborated as follows. 1. The decorative imagery for individuality expression is composed of four sub-concepts, which are “decorativeness exhibiting unique personality”, “decorativeness of stylish aesthetics”, “decorativeness of conspicuous features”, and “decorativeness of low-key luxury.” 2. The decorative concept obtained then introduces five design elements: “overall style coordination”, “diverse handmade style”, “Conflation of various fashion elements”, “embellishment at certain points” and “symbols of status”. 16 concrete design elements and earphone designs representing individual characteristics are further developed. 3. The decorative image of individuality expression is composed of the following components: (1) the “bright-dim” factor for exhibiting self-confidence; (2) the “firm-mild” factor for expressing individual will; (3) the “luxurious-“modest” factor for highlighting personal appearances. 4. The decorative images which affect the user’s preference are “amenable-obstinate” and “tough- delicate”.
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