| Summary: | 碩士 === 國立臺北藝術大學 === 博物館研究所碩士班 === 99 === The aim of this study is to explore potential cooperation between museums and international public relations, two emerging fields of studies, which are newly being used in the same context. After approaching the origins of the two fields, a review of conceptualizations provides a point of departure for exploring the relationship between the two areas. Art and culture are in the forefront of many countries’ promotional efforts, and these countries recognize that showing their cultural heritage provide them with an opportunity of creating a positive image, thus helping to achieve their political aims. Museums, as the most important cultural institutions, have attracted little scholarly attention, despite the practice’s intersection with a range of subjects (such as cultural diplomacy, the blockbuster exhibitions, national identity, and cultural dialogue etc.), its long history and a substantial investment by many practitioners. The study suggests relationship building as the central principle of both museums and international public relations which can also serve as the central concept upon which the two areas could be further integrated. The study concludes that more integration and cooperation will be needed not only between museums and international public relations to achieve better synergy, but between practitioner and scholars from both spheres to further enhance the theoretical and practical bases of these challenging areas.
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