| Summary: | 碩士 === 國立臺南藝術大學 === 博物館學與古物維護研究所 === 99 === As the major art educational institution, art museums provide audio and physical tours and exhibit labels to assist visitors in their appreciation of the art. Among those tools, texts is the most convenient and accessible one, which meets visitors’ learning need at the first time. The art museum label plays an important communicative role between the artwork and visitors, labels function to remind and explain and it can achieve the visitors’ learning effect. This study aimed to explore the appropriateness of art museum label reading and visitors’ memory. Given the adult visitors are the primary visitors in art museums, the subjects of this study were adult visitors, and the African Art Workshop of Denver Art Museum as the study field. In order to provide more references to art museum education and the label study, this study surveyed the appropriateness of label reading for adult visitors, the difference in the need of label reading between visitors with different backgrounds and the museum memory of adult visitors by questionnaires and interviews
After data collection and analysis, research finding showed that:
1. Adult visitors in the Denver Art Museum are mainly typical art museum visitors: frequent museum participants with higher-education, having relevant expertise and interest in art.
2. In all of the adult visitors’ background factors, the interest in art is the main factor which influences the need of label reading.
3. The exhibit label of art museums for adult visitors should include the words which visitors are familiar with. It should contain the artist’s creative process and quotations from the artist. Moreover, the label should indicate the significant characteristics of the artwork.
4. Exhibit labels can provide the information about the art, but also deepen the learning and memory about the art in the art museum.
According to the research finding, this study suggests art museums in Taiwan could try to design different exhibit label contents with different level, edit more content about artists and their art making process, and use pictures and texts to explain and interpret the artwork.
Keywords: Art museum education, exhibit labels, adult visitors, Denver Art Museum, museum memory
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