網頁遊戲及網路外部性對於社群網站會員忠誠度之影響-以FACEBOOK為例
碩士 === 德明財經科技大學 === 資訊科技與管理研究所 === 99 === This study takes Facebook as an example to explore the effect of network externality, webgame and virtual community on the loyalty of members in social networking sites. Facebook is currently a popular social networking site. Unlike the old social networking...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14985512648722213331 |