A Study of Application of Strategic Management in Higher Education

• Main Authors: Ju-Lin Lai, 賴如琳
• Other Authors: Chia-I Chang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/17767703343844338078

碩士 === 淡江大學 === 教育政策與領導研究所碩士班 === 99 === The purposes of this study are to investigate the strategic managements applied in higher education institutions so as to understand the current status of them in different environments and to understand the context of the higher education institutions application. The strategic management in this study include organizational vision, mission and objectives, environment SWOT analysis, formation and implementation strategies, and evaluation and feedback. The subjects of this research were 254 presidents and vice presidents of 104 universities and 163 of them returned the questionnaires. 159 of the questionnaires were valid. The return rate was 62.59%, and the data were analyzed with descriptive statistics, t-test and one-way ANOVA. Based on the result of this analysis on the survey, the following conclusions were drawn. 1) The results confirm that the higher education institutions in school administration have been used the strategic management. 2) Placing importance on university’s vision, mission and goal establishment guides the university to clarify the self-positioning. 3) The prudent use of SWOT analysis at universities leads the organizations to a clear direction for the future development. 4) The practical implementation of university strategy and action plan can help university achieve specific goals. 5) The evaluation and feedback of the strategic management makes the university a dynamic progressive organization. Finally, the suggestions based on the literature review and research conclusions were presented for universities and future research.